Social Science

Historicising Transmedia Storytelling

by Matthew Freeman
Publisher: Routledge
Release Date: 2016-11-03
Genre: Social Science
Pages: 210 pages
ISBN 13: 1315439506
ISBN 10: 9781315439501
Format: PDF, ePUB, MOBI, Audiobooks, Kindle
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Synopsis : Historicising Transmedia Storytelling written by Matthew Freeman, published by Routledge which was released on 2016-11-03. Download Historicising Transmedia Storytelling Books now! Available in PDF, EPUB, Mobi Format. Characterbuilding, Worldbuilding, Authorship In the introduction I began to argue that when stripped to its essence transmedia storytelling can be understood according to three characteristics: characterbuilding, worldbuilding and ... -- Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.