Business & Economics

Sports Media Marketing and Management Breakthroughs in Research and Practice

by Management Association, Information Resources
Publisher: IGI Global
Release Date: 2018-03-02
Genre: Business & Economics
Pages: 558 pages
ISBN 13: 1522554769
ISBN 10: 9781522554769
Format: PDF, ePUB, MOBI, Audiobooks, Kindle
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Synopsis : Sports Media Marketing and Management Breakthroughs in Research and Practice written by Management Association, Information Resources, published by IGI Global which was released on 2018-03-02. Download Sports Media Marketing and Management Breakthroughs in Research and Practice Books now! Available in PDF, EPUB, Mobi Format. La Gazzetta dello Sport, p. 26. Arcobelli, S. (2014d, February 9). Infinito Bjoerndalen. Mister Biathlon è nella leggenda. La Gazzetta dello Sport, p. 26. Arcobelli, S. (2014e, February 10). Il mito Zoeggeler. -- The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.