Business & Economics

Advertising Principles and Practice

by Gupta Ruchi
Publisher: S. Chand Publishing
Release Date: 2012
Genre: Business & Economics
Pages: 402 pages
ISBN 13: 812194001X
ISBN 10: 9788121940016
Format: PDF, ePUB, MOBI, Audiobooks, Kindle

Synopsis : Advertising Principles and Practice written by Gupta Ruchi, published by S. Chand Publishing which was released on 2012. Download Advertising Principles and Practice Books now! Available in PDF, EPUB, Mobi Format. In case the advertisements of a firm encourage an anti-competitive practice or take undue advantage of its dominant position, so as to create entry barriers for small companies, the Competition Commission of India (CCI) can conduct an ... -- Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary