Language Arts & Disciplines

Media Telecommunications and Business Strategy

by Richard A. Gershon
Publisher: Routledge
Release Date: 2013-07-18
Genre: Language Arts & Disciplines
Pages: 440 pages
ISBN 13: 1136288929
ISBN 10: 9781136288920
Format: PDF, ePUB, MOBI, Audiobooks, Kindle
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Synopsis : Media Telecommunications and Business Strategy written by Richard A. Gershon, published by Routledge which was released on 2013-07-18. Download Media Telecommunications and Business Strategy Books now! Available in PDF, EPUB, Mobi Format. Transnational media corporations (TNMCs) like the Walt Disney Company, Time Warner and News Corporation have taken the philosophy of vertical integration to a whole new level in terms of strategic planning and operations (see Chapter ... -- With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.