Computers

Maximizing Google Analytics

by Tabatha Farney
Publisher: American Library Association
Release Date: 2013
Genre: Computers
Pages: 44 pages
ISBN 13: 0838958923
ISBN 10: 9780838958926
Format: PDF, ePUB, MOBI, Audiobooks, Kindle
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Synopsis : Maximizing Google Analytics written by Tabatha Farney, published by American Library Association which was released on 2013. Download Maximizing Google Analytics Books now! Available in PDF, EPUB, Mobi Format. for Omeka. Enable the plugin from the Settings panel, and then click Configure to add the web property ID. Omeka GoogleAnalytics Plugin http://omeka.org/codex/Plugins/GoogleAnalytics ... -- Are you getting your money’s worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics as How to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositories Cross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomains Identifying your website’s purpose and using Goal Reports to measure results Using filters to exclude activity by library staff from your data Using event tracking to get data on use of PDFs, video player widgets, and other non-HTML objects Sample easy-to-implement HTML code is included in this issue, making it even more valuable.